Reinventing Elvis The 68 Comeback 2023 Our film is the true, behind the scenes story of how Elvis 1968 Comeback Special came to life and helped put the fading star back on the map Prior to the 68 Special, Elvis career was in decline due to his uninspired selection of projects he was becoming a sell out And even though Elvis knew this deep down, no one would admit it to his face out of fear of retaliation from his all controlling, manipulative manager, Colonel Tom Parker But that all changed when a young and bold television music director named Steve Binder convinced Elvis that he needed to do a special that reverted back to the original style that made him famous Intrigued by Binders boldness and also in agreement with him, Elvis took his career back into his own hands to make the special, which became a smashing hit Indeed, it put Elvis back in the center of the publics adoration and is so iconic and celebrated by major talent and the public today